Amazon’s Cyber Monday deals are a great opportunity to pick up new devices, home products and beauty or personal care goodies at amazingly low prices. In [year], for example, the latest MacBook Air is now $799 — a record-low price that includes Apple’s powerful M1 chip and a thin design.
Cyber Monday: Date and Duration
Many online retailers extend their Black Friday deals into Cyber Monday, which falls on the Monday after Thanksgiving. This creates one big shopping weekend extravaganza. Some of these offers are limited-time and will expire before the end of the week.
This year’s Cyber Monday saw record-breaking sales for Amazon. The company reported that consumers snagged hundreds of millions of products, including Apple AirPods, Amazon Echo smart speakers, Champion apparel and Nintendo Switch video game consoles. The company also said that small businesses benefited from the holiday shopping event.
In addition to offering deals on electronics, Amazon has discounts for fashion, beauty and home improvement products as well. Customers can find deals on brands like Anastasia Beverly Hills, Peloton, Segway and Bose.
The Cyber Monday [year] event was a success for Amazon, and it’s important to account for the impact of promotional events when estimating your company’s sales and profit goals. These deals may drive significant traffic to your site, but they can also result in lower conversions and cart abandonment.
Amazon’s Approach to Cyber Monday
If you don’t want to skip family dinner on Thanksgiving, camp out in a parking lot, or battle mobs of shoppers at a mall, Cyber Monday is the day to score phenomenal post-Turkey Day bargains online. Amazon has a great variety of Cyber Monday deals this year, including some exclusive Prime-only discounts and even a free 30-day trial for new customers. Plus, a few of the best Cyber Monday deals (including Elf on Prime Video) will stick around into the rest of the week.
This is also a good time to stock up on beauty products like makeup, skin and hair care. Amazon has a huge selection of popular brands like Peloton, Sephora and Anastasia Beverly Hills. Also, you can find awesome deals on headphones like Apple’s over-the-ear or true wireless earbuds.
For sellers, it’s important to account for aggressive promotions and holiday traffic when projecting sales and profit for Black Friday and Cyber Monday. Otherwise, you might come up short of your sales projections. To avoid this, make a plan in advance and stay up to date on your competitor’s price changes using resources like CamelCamelCamel.
Early Access and Pre-Cyber Monday Deals
Cyber Monday sales on Amazon have become a major event that rivals other big shopping days, including Black Friday and Prime Day. This is due to the massive discounts offered on popular Amazon products like Echo smart speakers and Kindle e-readers, as well as other tech and fashion items.
In addition to a wide selection of Cyber Monday deals, the company also offers early access on select deals for members of its Prime subscription service. This year, the Prime Early Access Sale was from November 28 through December 1.
As an added bonus, Prime members can shop Amazon’s Top 100 list of the season’s most popular and giftable products. In [year], customers could find deals on everything from Philips toothbrushes to gaming components and fashion accessories.
Customers can also save on electronics and home appliances from brands like Bose, Sony and Jabra. In addition, the online retailer offers savings on popular beauty items from Anastasia Beverly Hills and Peloton. And, for those who need to get their holiday shopping done fast, free delivery is available on all Prime orders. This is made possible by Amazon’s global transportation network, which includes rail and trucks, planes and vans and a team of dedicated associates and partners.
Lightning Deals and Limited-Time Offers
During the week following Thanksgiving, Amazon runs its Cyber Monday deals event to offer discounts on the e-retailer’s own products and more. These limited-time offers tend to go very fast.
The retailer offers Lightning Deals on a range of categories, including tech accessories, smart home gear, kitchen tools, and more. Some of the most popular Lightning Deals are for Echo smart speakers and other smart home devices, but there are also great savings on things like a Nespresso machine or a smart TV.
If you see a deal that you want, consider adding it to your cart right away. Then, look for the “claimed” bar on each item to see how many people have already added it to their carts. If a deal is 100% claimed, it’s no longer available to buy.
You can find the Lightning Deals collection by clicking the “Today’s Deals” link on the top of the Amazon homepage. You can also set a deal to “Watch” on the mobile app to get notifications as it goes live.
Cyber Monday Countdown Deals
Unlike Black Friday, which can be a chaotic and stressful experience, Cyber Monday has the potential to be a much more pleasant shopping day. Instead of having to brave crowds of shoppers and the crazed holiday atmosphere at traditional brick-and-mortar stores, customers can simply roll out of bed on November 28th, grab a cup of coffee and browse the web for rock-bottom bargains.
Whether you’re looking for a new pair of headphones, a smart speaker or a new mattress, you can score a number of incredible deals on Amazon’s Cyber Week sales. This year, the online retailer is offering a wide variety of limited-time discounts on popular products including Philips toothbrushes, Bose noise-canceling headphones and the iRobot Roomba 694 robovac.
If you can’t make up your mind about which products to buy, check out the Deal of the Day and Lightning Deals on Amazon’s site or app. The e-retailer will be updating these sales throughout the week, so you’ll be able to find plenty of options to suit your needs and budget.
Post-Cyber Monday Deals and Extensions
In addition to Cyber Monday, Amazon offers post-Cyber Monday deals on products that have been popular during the event. These include electronics like TVs, headphones and laptops as well as fashion, kitchen and household goods including vacuums. Customers can also find deals on beauty items from brands such as Peloton, Segway and Anastasia Beverly Hills. Credit card holders can take advantage of credit card portal offers to earn bonus points. These can change regularly and are typically offered through Amex Offers, Chase Offers, Citi Merchant Offers and Capital One Deals.
Lastly, Cyber Week includes discounts from major retailers such as Best Buy, Walmart and Target. These promotions often rival those of Amazon, in terms of both the number of items available and how steep the discounts are.
It’s also worth checking with other retailers for the best deals on a particular product, as many of them have their own sales events throughout the year. Using a tool such as Visualping, which tracks price changes and automatically sends you alerts, can help you stay on top of new offers without all the manual work involved in tracking website and product pages manually.
Prime Day vs. Cyber Monday on Amazon
Cyber Monday is one of the most anticipated shopping days of the year. In recent years, it’s become a day to score deals on electronics, clothing, and home items. The day is also known for discounts on popular streaming services like Amazon Prime Music.
This year, many retailers have decided to start their sales earlier than ever before, in order to avoid the large crowds that can sometimes be found at traditional stores. For example, Target announced it would open its doors at noon on Thanksgiving this year and run a two-day sale overlapping with Prime Day.
If you’re a Prime member, it’s worth checking out the deals on offer during this event to see if there are any must-have items that you’d like to add to your cart. However, if you’re not a Prime member or you’re looking for something outside of the Amazon catalog, it may be best to wait until Cyber Monday for better deals. Generally speaking, new products won’t be discounted on Prime Day if they’ve only recently been released.
Conclusion: When Is Cyber Monday For Amazon?
As the largest online-only retailer, Amazon is a go-to for all things tech. This year, Black Friday deals have continued through the weekend and into Cyber Monday so you can score some of the lowest prices of the year on Echo smart speakers, Kindle e-readers, Fire tablets and more. You can also find deep discounts on home, beauty and fashion products.
For brick-and-mortar retailers, Cyber Monday is an important opportunity to attract new customers and boost sales after Thanksgiving. They can do so by offering excellent offers on their products and offering extras like free shipping. They should also make their website and apps mobile-optimized before the holiday to ensure they can cater to smartphone shoppers.
In addition to all the deals on high-demand items, shoppers can also look for Cyber Monday promotions on small businesses and emerging brands. And if you’re still shopping for holiday gifts, check out post-Cyber Monday deals such as the LifeStraw Personal Water Filter for $16 or Le Creuset cookware sets for 50% off. You can also shop gift picks from celebrity endorsers such as Kristin Cavallari and Oprah Winfrey.