Black Friday Deals Store explains what actually gets discounted during Black Friday and Cyber Monday, and what only looks discounted.
What we do
We publish buying guides for the categories where seasonal pricing is most confusing: cameras and optics, audio and music gear, kitchen appliances, gaming and computing.
Each guide covers the same ground: how discounting actually works in that category, which specifications are standardised and which are marketing, and what to check before you commit.
We also keep a set of plain explainers about the sale period itself — when it runs, how Black Friday and Cyber Monday differ, and how the struck-through “was” price is arrived at.
What we do not do
We are not a retailer. We do not sell anything, hold stock, process payments or handle returns.
We do not physically test the products we write about, and we do not pretend to. You will not find a review on this site claiming we used a product for three weeks.
We publish no product scores. Awarding a number out of ten to a product we have not handled would be inventing data, so we leave that column out entirely.
How we make money
Through Amazon affiliate links. If you buy something after following a link from this site, we may earn a commission at no extra cost to you.
We do not accept payment for coverage, and a commission does not change what a guide says. The Editorial Policy sets out how that separation works in practice.
Who writes this site
Warren Baldwin writes and edits the guides published here.
Hi, I’m Warren Baldwin. I’ve been a full-time writer for over 10 years, with a focus on creating helpful guides and reviews for consumers.
I love helping people find the best products and services to suit their needs, and I take great pride in providing unbiased information that can help them make informed decisions.
I’m passionate about writing, and I firmly believe that good information can empower people and help them make better choices.
That’s why I enjoy writing product reviews and guides – because it allows me to share my knowledge with others and help them find the right solution for their needs.
Getting in touch
Corrections, questions and business enquiries all go through the contact page.
If you spot something inaccurate in a guide, please tell us. We would rather fix it than leave it.